AI intelligence, threat analysis, and strategic playbooks for the creative class.
Clients are asking for speculative creative work again — this time with AI-generated samples as evidence it's "fast and free." The spec work problem is back, and it's worse than before.
StrategyEvery creative professional is now fielding some version of "can't AI just do this?" The answer matters less than the conversation it starts — and most practitioners are having the wrong one.