AI intelligence, threat analysis, and strategic playbooks for the creative class.
Adobe embedded Firefly into every CC app as a core interface element. The battleground is no longer the tool — it's the mental model clients now carry into every brief.
Threat AnalysisClients are asking for speculative creative work again — this time with AI-generated samples as evidence it's "fast and free." The spec work problem is back, and it's worse than before.
StrategyThe instinct to pass AI efficiency savings to clients is understandable and completely wrong. Here is the pricing philosophy — and the specific conversation scripts — that let you capture the value AI creates rather than give it away.